Rabbet
Rabbet is an innovative sports gaming platform that combines social interaction with sports predictions. Unlike traditional sportsbooks, Rabbet allows users to compete against friends or rivals by setting their own odds and lines, creating a personalized gaming experience. The platform is designed to focus on fun, competition, and community rather than monetary betting.
With a unique points system and sweepstakes rewards, Rabbet fosters engagement through friendly challenges, all while ensuring compliance with gaming regulations. The website was built using Figma for design, WordPress for content management, and various technologies to provide a seamless, secure experience.
Project Goal
The primary goal of the Rabbet website was to create a platform where users could:
Engage in Social Sports Gaming: Focus on friendly competition, where users can create their own sports betting lines and odds.
Ensure Legal Compliance: Navigate the complexities of gaming regulations, particularly around sweepstakes and user verification, to ensure a secure, compliant platform.
Enhance User Experience: Build an intuitive, user-friendly interface that makes it easy for users to navigate the platform, participate in games, and manage their winnings.
Client Expectations
The client’s expectations for Rabbet included:
A Unique Experience: The website needed to offer a fun, social, and non-monetary alternative to traditional sportsbooks, with a focus on community engagement.
Customization and Flexibility: Users should be able to set their own odds and lines for sports predictions, creating a personalized experience.
Legal and Security Compliance: The platform had to comply with sweepstakes and gaming laws, ensuring that users felt secure while participating.
Attractive and Interactive Design: The website should be visually appealing, intuitive, and aligned with the Rabbet brand’s spirit of competition and fun.
Content Strategy
The content strategy aimed to educate and engage users while ensuring transparency:
Educational Content: We included detailed guides explaining how the platform works, how users can participate, and how to use Rabbet Coins and Karats for rewards.
Community-Centered: The platform was designed to encourage users to invite friends, compete in social challenges, and build rivalries.
Problem
Key challenges faced during the project included:
Differentiating from Traditional Sportsbooks: Rabbet needed to create a unique sports gaming experience that stood apart from traditional betting platforms.
Compliance and Regulation: Ensuring the platform complied with legal standards, especially regarding sweepstakes and user verification, was a significant challenge.
User Engagement: Creating a platform that kept users engaged and motivated to return, with the right balance of competition and social features.
Solution
To address these challenges, we implemented several solutions:
User-Centered Design: Using Figma, we created an engaging, visually appealing design that was intuitive and easy to navigate, focusing on the social aspect of the platform.
Customizable Sports Picks: The platform allows users to set their own odds and lines, adding a personal touch to the sports gaming experience.
Compliance Features: We integrated identity verification tools and legal disclaimers to ensure the platform complied with gaming laws and regulations.
Engagement and Social Features: Rabbet’s design encourages users to create profiles, invite friends, and participate in sweepstakes, keeping them engaged with the platform.
Teck Stack
The tech stack for Rabbet was chosen to support scalability, security, and performance:
Figma: For wireframing, design mockups, and prototyping, ensuring a smooth design-to-development handoff.
WordPress: Chosen for its flexibility and ease of use in managing dynamic content, such as user profiles, sports picks, and blog posts.
React.js: For dynamic, interactive elements, ensuring smooth user interactions and real-time updates.
Plaid API: Integrated for secure user verification and financial transactions, ensuring compliance with regulatory standards.
GeoComply: Used for geolocation verification to ensure that users in eligible states could access the platform.
Cloud Hosting: Ensured fast load times, scalability, and secure infrastructure for high-traffic events.
